Opens in a new tab

Xero are a global accounting software firm and big supporters of women’s football. With a tight two-week turnaround, they needed support to enter three major awards. I researched, interviewed stakeholders, and wrote two award nominations and a video script, tailored to judges’ criteria and weighted rubrics. Working across teams in NZ, Australia, and the UK, I helped deliver a standout result: Gold at the Stevie Awards, Bronze at The Drum, and finalists at the YouTube Marketing Awards.