Get words that pull their weight as much as you and the team
If you’ve invested time and money on business strategy, but it’s stuck inside internal docs, you need custom copywriting.
What is custom copywriting?
A flexible service for one-off or ongoing writing projects.
Think websites, emails, case studies, proposals, print ads, guides, decks, award nominations.
Anything that needs to sound like you (and actually get finished).
How it works
Every project starts with a no obligation chat, followed by a personalised proposal, so you know exactly what you’re getting before we start.
Schedule a chat here.
Copywriting to move you from unclear, to trusted and referable
Unclear
What you do isn’t clear to people
Aligned
Your words reflect what you do
Visible
The right people want to work with you
Trusted
You’re trusted, referable, and confident that what’s online and in print matches your values.
Make more sales, stay front of mind, leave the whims of social media algorithms behind, or put up a gigantic billboard right in the middle of town.
Whatever it is, I want to know more about your project.
“She’s an exceptional writer who infuses empathy and care into every article, ensuring her words resonate deeply with our audience and align with our brand voice.”
Jess van Roekel
Head of Content | Groov
FAQs
What is copywriting?
In a nutshell, it’s writing that persuades someone to take an action. That could be to ‘read more’, ‘book a call’, ‘buy now’, or ‘sign up today’.
I worked with a copywriter before, and it wasn’t a good experience
Ugh, that sucks, sorry to hear it. Building long-term positive relationships is important to me, and lots of my work is for repeat customers or retainer clients.
I offer a free, no-obligation call to see if we’re a good fit for each other before any work starts.
You can also check out my work and stalk me on LinkedIn to get to know me more.
How do copywriters work?
I’ll ask you lots of questions because I want to build the best picture I can of you and your business.
What you think, how you work, why you do what you do, what you hate about your industry, what you’d do if you were banned from working. EVERYTHING.
So much of the work is done before any writing starts.
Once we’ve agreed to work together, a typical project flows like this:
1. Research
I stalk the heck out of your business, industry, and competitors.
2. Kick-off call
We spend an hour getting 100% on the same page, so I know what I’m doing, and you know what you’re getting.
3. Full draft
I do the writing and walk you through the first draft
4. Revisions
You digest things and share your feedback. Two rounds of revisions are usually included in your quote.
5. Final copy delivered
I send your copy in a Word document or another medium depending on what we agreed.
Extras: I can do things like Voice of Customer interviews and collaborate with graphic or website designers.
What don’t copywriters do?
I can only talk for myself here. I don’t do web design or development, or graphic design. Instead, I work closely with these experts rather than trying to learn all the things.
For example, if you want a brand new website, then you’ll work with a web designer, a copywriter, and a brand designer. Luckily, I can recommend lots of great people who do those things.
🎬 I don’t do laundry. I don’t do windows. I don’t do carpets. I don’t do diapers.
How much does copywriting cost?
Copywriting for a new website typically costs between NZD $5-$10k + GST. This depends on things like: the number of pages, whether you have an established brand voice, how clear you are on your key messages, target audience and market research.
Individual website pages start at $600 + GST. A monthly email or blog starts at $350 + GST.
The best place to start is a chat, so I can get all the juicy details and give you a comprehensive, fixed-price quote so you know exactly what you’re getting and by when.
How long do projects take?
Copywriting a 4-page website typically takes 4 weeks from start to finish. Emails, blogs, and case studies take about a week. Lots depends on how long you need to review the drafts and the availability of you, your team, and your customers.
One thing is guaranteed: I’ll never miss a deadline. They’re sacred in my world!
Do you do blogs or social media copywriting?
I absolutely can! They fall under the content writing umbrella – designed to educate, inform, or entertain – so serve a slightly different purpose than traditional copywriting, but I’m here for it!
You can see examples of blogs and articles in my portfolio.
PS. Have you seen my LinkedIn Kickstart service?
“I recently had the pleasure of working with Jenny as a copywriter for our rebrand project who truly exceeded my expectations. She has been responsive and consistently went above and beyond to ensure the final delivery was nothing short of outstanding.”
Joe Loke
Marketing Manager | Home Essentials
Read enough?
Get your project started