Take four types of fences, and explain the customer’s before, during, and after experience in a way that’s inspiring, enabling, confident, and friendly. The goal? Case study copy that sparks confidence and inspires other Kiwi to get their own fencing projects underway. PlaceMakers is the largest supplier of building materials in NZ. I learnt a lot about fences (and even more about retaining walls) while working on this and another project for them.