I’m always in when it comes to helping old colleagues from the sport that shaped my career. This time, it was crafting an A4 brochure to support a $13M+ fundraising push for the redevelopment of an iconic tennis venue. I wrote clear, emotive copy tailored to high-net-worth donors, balancing urgency, pride, and professionalism in a clean, skimmable layout with strong headlines and persuasive subheads.